9th May 2013 | Leader in specialist cold roll-formed steel products, Metsec, has launched a new website which provides customers with information in a swift and user-friendly experience.
Most noticeable is that www.metsec.com is a responsively designed website, meaning it can be navigated just as effectively on a desktop computer as via portable devices, such as tablets and mobile phones. This means specifiers, distributors and end users of Metsec’s wide and market-leading ranges will have no problem accessing product information and service support, wherever they are.
Using top menu navigation, visitors can go straight to the purlins, framing, cable management, custom roll forming, profile manipulation or dry lining divisions to find further information on each sector. The new website also features easy links to product literature and options to follow Metsec on social media channels to help customers access the latest information and developments from the company.
Explaining the drivers behind the creation of its new website, Marketing & Business Development Director of Metsec, Richard Allen said: “Due to the nature of our business we have a large and very diverse customer base; featuring structural engineers and construction contractors, fit-out specialists and their distributors, M&E contractors, as well as product designers and manufacturers. This means the Metsec website must serve the needs of each sector - carrying weighty information about our products and services. Primarily the requirement was for an online platform that is easy to navigate, locating the right information swiftly, according to the user’s needs.
“In developing our new website, we have created an online presence inline with the experience customers have when working with Metsec; simple, slick, reliable, and above all dedicated to our customers’ needs.”
As the UK’s largest supplier of specialist cold roll formed products, Metsec has been working towards establishing a clear and concise brand identity. This is one that customers, regardless of industry or sector, can instantly recognise. In the Metsec name they are assured of the service focus, superior quality and unrivalled expertise embodied in 75 years of heritage that is core to Metsec’s business approach.
To explore the new website visit www.metsec.com